Capital One – Brand relaunch (Internal).

Internal comms to run alongside a public facing brand relaunch, re enforcing the overarching message that 'It's possible with the help of Capital One'. A different approach had to be taken to resonate with the Capital One employees so they could see how they fit into this message. 'Customer Stories in Colour' was the theme, and stand out designs created to show how their impact does make 'It possible' for Capital One customers. The head office was taken over with the campaign, which included paint swatch desk drops, tactile posters, a 2.5m tall paint pot, as well as floor vinyls, screen graphics and personalised animated films thanking each employee...